On behalf of our client Irish Business Against Litter (IBAL), Cullen Communications conceived ‘Litter Twitter’, a social media initiative which allows members of the public to post images of littered areas in their locality onto a twitter page, thus alerting local authorities to blackspots which need to be cleaned up. See www.twitter.com/litterspotter.
Images can be emailed to litterspotter.2010@twitpic.com. The initiative was covered on RTE’s Morning Ireland, as well as in the Irish Times, Irish Independent and Irish Examiner.