Cullen Communications - Our Services
Our Services
Our Services
Cullen Communications is a full service agency that specialises in customer, corporate, business-to-business and government communications.
Cullen Communications was one of the first agencies in Ireland to be awarded the Consultancy Management Standard by the Public Relations Consultants Association.
We provide expert advice and consultancy in a variety of sectors including automotive, media, travel/tourism and the environment.
Click on the headers above to find out more about our specialist services, as well as some of the successful projects we have managed.
Media Services
Media Services
Our media service is based on a strategic understanding of how the media operates, as well as the ability to target specific media outlets with clear and relevant client messages.
We have extensive journalistic experience, and that gives us an edge when it comes to writing and supplying a variety of material including press releases, advertorials, feature articles and briefing documents.
In addition to our core media service, we also provide a media monitoring service (ad hoc or ongoing) as well as specialist media training, e.g. for crisis management.
Advertising
Advertising
Cullen Communications is registered to act as a full-service advertising agency and has developed a variety of successful campaigns for both broadcast and print media. Good writing and creative thinking are the hallmarks of our advertising work, while innovative and knowledgable media planning ensure the message goes where it needs to.
Promotions
Promotions
We know how to devise and run a successful promotion, whether it’s a carefully targeted B2B programme in a specific business sector or a large-scale consumer initiative designed to appeal to the mass market. The spark behind every good promotion is a clever idea: after that it’s about getting the creative right; choosing the right channels; targeting the audience for maximum effect; and of course, working hard to pull it all together.
Sponsorships
Sponsorships
We have a great deal of experience in the management of sponsorships, either one-off events or annual programmes, and we pride ourselves on aligning the brand values and requirements of the client with the tone, scale and outcome of the sponsorship itself. A successful sponsorship is a successful relationship, and we are skilled in the art of negotiating and executing to ensure all participants get maximum value for money.
Event Management
Event Management
Event management is undoubtedly one of our strengths, honed over years of organising both small and large scale events on behalf of our clients. Whatever the event – press conference, award ceremony, product launch, team meeting – we have the contacts, suppliers and know-how to make sure it runs smoothly and successfully.
Lobbying
Lobbying
We have undertaken a number of successful lobbying campaigns by adopting a dual approach to the issues at hand. First, we develop and leverage good working relationships with senior Government officials (as well as members of national Governments, the European Commission and European Parliament). And secondly, we generate and maintain awareness of the issue through effective media relations and/or marketing activities.
Literature
Literature
We write and design a wide variety of corporate and customer literature on behalf of our clients including product brochures, company reports, customer newsletters, direct mailshots, newspaper supplements as well as a range of point-of-sale leaflets and brochures.
Social Media
Social Media
We are up to speed with Twitter, Facebook, YouTube, LinkedIn and other social media, managing a range of channels to spread the word about ourselves and our clients on a daily basis.
We develop and maintain social sites to match a variety of requirements and objectives, from representing companies that already have brand recognition but are new to social media (e.g. Continental Tyres, Ford Ireland) to generating activity around a specific event or proposition (e.g. NNI Journalism Awards, IBAL ‘Litter Twitter’).
We focus on helping our clients to connect with their audience, creating social media strategies that are active and engaged.
Green PR
Green PR
Increasingly, our work relates to the environmental practices and aspirations of our clients. Through our ‘green’ PR activity we seek to enhance our clients’ reputation and corporate standing among the media, environmental groups and other interested parties.
While there is a strong media appetite for environmental initiatives, the sector is becoming more and more crowded; clients need green PR and marketing solutions that are creative and effective – and that make a positive contribution to the ongoing environmental debate.
